Why ‘This Won’t End Me’?
People often ask me how I came up with the name This Won’t End Me, and to be honest, it wasn’t some perfectly planned-out branding moment. It came from a place of survival.
For years, I dealt with debilitating period pain—the kind that knocks the wind out of you, keeps you curled up for hours, and makes you question whether this is just how life is supposed to be. But then, there was a time when things felt… different. Worse. And without being too dramatic, I genuinely started to believe I had some kind of cancer or unthinkable disease. My body felt like it was betraying me, and I had no idea why.
So when I was finally diagnosed with endometriosis, there was an odd sense of relief. Finally, a name for what was happening. But that relief was quickly overshadowed by a storm of confusion, invalidation, and information overload. Doctors gave me conflicting advice, the internet was a rabbit hole of horror stories, and it felt like my body had turned into a problem that no one really knew how to solve.
At that moment, I genuinely felt like my quality of life was about to come to an end. Everything I had planned, everything I wanted to do, suddenly felt out of reach. But I wasn’t ready to accept that.
Instead, I turned to art and therapy—spaces where I could process my emotions without judgment. I started connecting with other people living with endo, each at different stages of their journey, and I saw something powerful: they were still living, still fighting, still thriving in their own ways. They weren’t letting endo define them.
And that’s when it hit me. This wasn’t the end.
If anything, it was a beginning—a turning point where I finally understood what I was up against. And with that understanding came power. I wasn’t cured, I wasn’t suddenly pain-free, but I was equipped for the battle.
That’s where the name This Won’t End Me came from. It’s a play on words with Endometriosis, but more than that, it’s a mindset. It’s an ode to the fight, a declaration that no matter how hard this disease tries to break us, we are still here. It’s a comma, not a full stop.
What started as an awareness platform has now grown into a registered nonprofit organization, dedicated to advocacy, creative expression, and community support for those affected by endometriosis. Through art, storytelling, and awareness-driven initiatives, we’re making sure this disease is no longer overlooked.
Original TWEM Artwork
And just as TWEM has evolved, so has its visual identity. When I first designed our logo, it featured the female reproductive system wrapped in thorns and held by hands—a deeply personal reflection of where my endo journey began. But as I continued this work, I realized something crucial: endo is a full-body disease. It’s not just about reproductive health—it affects every part of a person’s life. And that needed to be reflected in our branding.
So, I reimagined it.
The reproductive system is gone, but the hands remain, intertwined with vines—symbolizing how we’re all connected by endo, by resilience, by unity. The thorns stay—a reminder of both our struggles and our strength.
New TWEM Artwork
This change isn’t just about aesthetics. It’s about making sure everyone with endo feels seen in this fight. It’s about honoring the full impact of this disease, beyond the narrow lens it’s often viewed through.
This Won’t End Me is bigger than just one person—it’s a movement. A fight we take on together. And we are ready to welcome more to this fight. Because no one should have to battle endo alone. 💛
Welcome to the new TWEM.
